It gives me a lot of pleasure to browse beautiful handmade and vintage items on Etsy. Many of them induce interesting associations. Today I saw these beautiful felted flowers by Roltinica and thought of enchanted forest, full of milky mist and soft shadows, in the dim light coming from the white clouded sky.
I had the irresistible urge to find a picture of forest to suit the description, and found just what I needed - a dreamy forest, where you cannot tell reality from illusions (www.khoras.net).
...After uniting the two images in a collage, I realised they needed something else. Something to gleam softly - a lost treasure - maybe a strand of pearls lost by a princess who travelled here or a nymph living somewhere deeper in the forest. However, no explanations are really needed; the pearls just needed to be there, and the lovely keshi pearl necklace by Arctida was perfect in its organic beauty.
This is what they call "moodboard" - a funny name. To me, this is a more sophisticated stage of window shopping. I play with the items, put them close to each other and think about associations. I try to make a beautiful combination. Then maybe I will buy something (I know I can always find a use for a pearl necklace with great luster, and the flowers are lovely), or maybe not, it does not matter. It is the process that gives pleasure.